Brokerage Growth Consulting

We help brokerages grow.

Strategy and hands-on support for brokerage owners who want to recruit the right agents, keep the great ones, and grow through mergers and acquisitions.

THREE PATHS TO GROWTH
RecruitAttract productive agents who fit your culture.
RetainBuild a brokerage agents don't want to leave.
AcquireGrow faster through mergers and acquisitions.
Our Mission
Growing brokerages by recruiting agents, retaining agents, and guiding mergers & acquisitions.
What We Do

Consulting Services

Every engagement starts with your brokerage's goals. We build the plan, then work alongside your leadership to carry it out.

Agent Recruiting

No more cold calls. Agents call you.

Wake up to appointments with licensed agents who are already looking for a new brokerage.

  • Targeted Facebook and Instagram ads, built and run for you
  • Agents qualified by license and 12-month production
  • Qualified agents book straight onto your calendar
  • Recruiting website and pipeline to close the deal
See Our Recruiting Strategy →

Agent Retention

Everything your agents need. One place.

Retention comes from a phenomenal agent experience. Make your brokerage easy to do business with, and agents have no reason to leave.

  • A virtual office branded to your brokerage
  • Company documents, colors and marketing in one place
  • Transactions, events calendar and training behind one login
  • Automated onboarding that makes day one easy
See Our Retention Strategy →

Mergers & Acquisitions

Confidential conversations with Frank.

Direct: 512-771-2684

Grow by combining with the right brokerage, or prepare yours for the right buyer.

  • Identifying acquisition and merger targets
  • Readiness and valuation preparation
  • Deal structure and negotiation support
  • Integration planning for agents and staff
Our Technology

Powered by Capped

Capped is the technology arm of My City Real Estate Consulting. It runs the recruiting engine that fills your calendar with qualified agents, and the virtual office that keeps them doing business inside your brokerage.

Capped
WHAT CAPPED POWERS
  • Recruiting Engine
  • Virtual Office
  • Agent Onboarding
  • Revenue Share
Visit joincapped.com →
How We Work

A Clear Path Forward

Four stages, from the first conversation to measurable results.

  1. STEP 01

    Discover

    We learn your brokerage, your market, your agents and where you want to go.

  2. STEP 02

    Plan

    We build a focused growth plan with clear priorities, owners and timelines.

  3. STEP 03

    Execute

    We work alongside your leadership team to put the plan into action.

  4. STEP 04

    Measure

    We track results, review what's working and adjust as your brokerage grows.

Who We Serve

Built for Brokerage Leaders

Whether you're scaling up, holding on to top talent, or planning your next move, we meet you where your brokerage is today.

  • Independent brokerage ownersReady to grow agent count and market share.
  • Franchise owners and managing brokersLooking for systems that recruit and retain at scale.
  • Owners exploring a merger or saleBuying, selling or combining, with a trusted advisor.
  • Top teams becoming brokeragesMaking the jump with a plan for growth from day one.
Frank Perdichizzi, founder of My City Real Estate Consulting
About the Founder

Frank Perdichizzi

Founder | Real Estate Recruiting, Retention & M&A Strategist

Frank Perdichizzi is a real estate executive, broker, and business-growth strategist with more than two decades of experience helping brokerage owners recruit and retain agents, expand into new markets, execute mergers and acquisitions, and build more profitable organizations.

Frank's expertise comes from doing the work himself. At Tenura Holdings, he helped launch and build an integrated real estate organization from the ground up. He developed the recruiting systems, presentations, training programs, and operational structure that helped grow the brokerage to 408 agents while gross commission income increased from approximately $2 million to $26 million.

He later spent nearly nine years with Berkshire Hathaway HomeServices, ultimately serving as Executive Vice President of Global Business Development. He worked directly with brokerage owners and leadership teams on agent recruiting, retention and growth strategies, mergers and acquisitions, brokerage operations, market expansion, and long-term profitability. His business-development work helped expand the network across 48 states and into Mexico, Canada, Great Britain, Spain, Portugal, India, the Caribbean, Dubai, and Greece.

  • 20+Years in brokerage growth
  • 408Agents at Tenura Holdings
  • $2M → $26MGross commission income growth
  • 48 statesPlus 9 international markets with Berkshire Hathaway HomeServices

An Operator and a Growth Executive

What sets Frank apart is his perspective as both a brokerage operator and a growth executive. He sees recruiting as more than attracting agents. It means building the systems, culture, leadership, training, and value proposition that bring the right agents into a company and give them reasons to stay.

His focus is straightforward: help brokerage owners build stronger, more valuable, and more sustainable companies.

Recruit. Retain. Grow. Acquire.

Frank Works With Owners Who Want To

  • Build a predictable and scalable agent recruiting strategy
  • Improve agent retention and brokerage culture
  • Develop stronger recruiting presentations and processes
  • Identify and evaluate merger and acquisition opportunities
  • Structure growth through strategic partnerships and market expansion
  • Improve operations and profitability as the organization grows
  • Develop a succession, merger, acquisition, or exit strategy
Let's Talk

Ready to Grow Your Brokerage?

Book a no-pressure consultation with Frank. Tell us where your brokerage is today and where you want it to be, or email Frank directly at frankp@mycityre.com.

Book Time With Frank

Pick a time that works for you, right on Frank's calendar. You'll get a confirmation with the meeting details.

See Available Times

Prefer email? Write to frankp@mycityre.com.
For confidential M&A conversations, call Frank direct at 512-771-2684.